My idea for a fabric screen printing kit took a lot of team work
to create a new product using existing technology, current products, repackaging,
repositioning the kit in the existing market and introducing the product to a new market.
Hunt Manufacturing Company's best known brand is Speedball, but the company was unable
to achieve the market share it desired with its' screen printing materials which were
all sold as separate products. My proposal was to develop a kit to sell to both fine
art and craft markets and specifically developed to print on fabric. Produced exclusively
in house with existing technologies. This kit is still being sold after 30 years.
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